New Product Research
Attitude and Usage
PM Market Research can use advanced statistical analysis to understand your customers better.
Conducting a survey
Objectives - Determine what you want to learn from the research.
Sample - Determine who you want to talk to.
Incentive - Decide what participants will receive for their time and feedback.
Timeline - Agree on a time that meets everyones needs.
Draft - First is created based on initial meeting.
Revisions - Changed are made until the best guide is designed.
Surverys are fielded.
Respsonses are monitored.
Data Cleaning and statistical analysis is completed.
PowerPoint presentation is created includingkey findings and recommendations.