Pam Mullock is an Independent Market Research Consultant with more than 20 years of experience in analytical roles, bridging the gaps between how companies market to consumers and how consumers perceive and react to products and promotions.

Pam spent her early years in the Direct Marketing/Catalog industry analyzing database information and building forecasting models.

Pam earned an MS degree from the University of Wisconsin – Madison where she was an A.C. Nielsen Research Scholar. Combining her skills as a Direct Marketer and Market Researcher, Pam embarked on her research career with Lands’ End where she started their first proprietary online survey research panel with 5,000 members. In addition to analyzing syndicated fashion data, Pam started moderating focus groups using various projective techniques.

Pam founded PM Market Research in 1996 and has been helping businesses of all sizes define their target markets, hone their products and promotions, track consumer data and understand customer defection. Specializing in online surveys and moderating, Pam has assisted large retailers like Shopko and manufacturers like Kimberly-Clark Corporation understand their consumers better and deliver insights that boost their bottom lines.

She continues as an expert in the Direct Marketing field leading companies like Oriental Trading Co, The Swiss Colony, and Blair through the research process and ultimately to consumer-driven decisions. In addition, she also works with smaller companies, local churches and non-profit organizations on surveys and other research projects. Pam has a passion for understanding consumers and using technology as a tool; she recently was trained and has been recognized as a Digsite Preferred Partner for conducting online focus groups and communities. As a lifelong learner, Pam continues to seek out and try new techniques and never stops being amazed at how consumers think.


Attitude & Perception
Customer Satisfaction
Awareness & Usage
Brand Positioning

Research Areas

Customer Loyalty
New Product Ideation
Segmentation & Personas
Concept Development & Testing


Advertising Testing
Customer Defection
Net Promoter Analysis
Competitive Threat Analysis