PM Market Research
PM Market Research can get the information you need to make your business decisions through online surveys. We will design and program online surveys and deploy the survey in a way that maximizes your exposure. Post links to online surveys on your website, intranet site or email newsletter, send out email invitations to your customers or employees or PM Market Research can purchase samples for you. Anyway you deploy the survey, PM Market Research will work with you to gather data, analyze results and make actionable recommendations.
New Product Research
Customer Pychographics/Lifestyle
Attitude and Usage
Customer Satisfaction
Employee Satisfaction
Website Feedback
Course Evaluations
Advertising Research
PM Market Research can use advanced statistical analysis to understand your customers better.
Segmentation Analysis
Conjoint Surveys
Factor Analysis
Process
Conducting a survey is an iterative, four step process.
Design:
- Objectives – determine what you want to learn from the research
- Sample – determine who you want to talk to
- Incentive – decide participants will receive for their time and feedback
- Timeline – agree on timeline that meets everyone needs
Survey Writing:
- Draft – first draft is created based on initial meeting
- Revisions – changes are made until the best guide is designed
Launch
- Surveys are fielded
- Responses are monitored
Analysis/Reporting
- Data cleaning and statistical analysis is completed
- PowerPoint presentation is created including key findings and recommendations