Gather 6-10 people and have a valuable discussion about your company’s products and services. PM Market Research will work with you to develop a discussion that will get to the WHY’s and the WHY NOTS of your business while being entertaining and engaging for those who are participating.
Brand Positioning Research
Current and Lapsed Buyer Discussion
Conducting a focus group is an iterative, four step process.
Objectives - Determine what you want to learn from the research.
Sample - Determine who you want to talk to.
Location - Pick where the groups will be held.
Timeline - Agree on a timeline that meets everyones needs.
Draft - First draft is created based on intitial meeting.
Revisions - Chnages are made until the best guide is designed.
Focus groups are conducted.
Two to three page topline report; PowerPoint if requested.
Other reporting options are available.