PM Market Research
Gather 6-10 people and have a valuable discussion about your company’s products and services. PM Market Research will work with you to develop a discussion that will get to the WHY’s and the WHY NOTS of your business while being entertaining and engaging for those who are participating. Possible topics or uses include:
Advertising Research
Product Development/Refinement
Brand Positioning Research
Idea generation
Consumer Satisfaction
Concept Screening
Category Research
Current/Lapsed Buyer Discussion
PM Market Research uses innovative techniques to get at the issues. Focus groups can be conducted in any major U.S. city using an extensive network of focus group facilities.
Is your website as user-friendly as you want it to be? PM Market Research will help you find the problems with your new website design. One on one interviews can be conducted where participants are lead through a series of exercises designed to test your new web layout or process. Find out how fast or easily customers can maneuver your site before it goes live.
New Website Design
Comparison to Competitors
Paper Prototyping
Customer Movement
Search Analysis
Process
Conducting a focus group is an iterative, four step process.
Design:
- Objectives – determine what you want to learn from the research
- Sample – determine who you want to talk to
- Location – pick where the groups will be held
- Incentive – decide participants will receive for their time and feedback
- Timeline – agree on timeline that meets everyone needs
Discussion Guide Writing:
- Draft – first draft is created based on initial meeting
- Revisions – changes are made until the best guide is designed
Launch
- Focus groups are conducted
Reporting
- 2 to 3 page topline report; PowerPoint if requested
- Other reporting options are available